BEAT the Instagram algorithm
It’s been ALL OVER Instagram lately, how do we WIN the algorithm? Between comments, likes, saves and shares, there have been a million and one articles and posts lately telling us what we need to do to get our content seen. I get it, at times it feels like Instagram is out to get us, but I’m here to change the game.
The truth is that no one actually knows the formula behind Instagram because it’s proprietary, meaning they will NEVER tell us how it works. But here’s the bottom line when it comes to getting noticed on Instagram… engagement! At the end of the day, Instagram, Facebook, Clubhouse, and so many others, are all SOCIAL media, which means, you will be “rewarded” for being social.
Social translates to engagement, so guess what?!?! Start engaging! The more you engage with your community on Instagram, the more they will engage with you, which WILL help you WIN the algorithm.
How? you ask... BE YOU BABY! Sorry for yelling, but honestly I can’t scream this loud enough. There are two important areas of engagement to keep in mind:
Be yourself, write posts that represent your passions, make decisions because you believe in them, do what feels right for you. Be sure to reply to comments and DMs on the regular, no one likes talking into a box that never responds.
There are two sides to every conversation! Make sure you are seeking out others on Instagram and engaging with their posts. Like, comment and share their content; don’t forget to send an encouraging DM every once and awhile.
So if you see posts about the best way to BEAT the Instagram algorithm keep them in the back of your mind, but let genuine engagement be your guide. Talk to the people you connect with and post what inspires you, that’s it! If you focus on the social part of Instagram, your worries about the algorithms will take care of themselves.
